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Post by account_disabled on Jan 5, 2024 22:51:50 GMT -5
Are focused on a specific target group have a better approach can be easily executed tracked and controlled. a better ROI and MROI in terms of conversion. Easy control results can be easily tracked and measures can be taken to improve profitability. Personalization belowtheline advertising strategies are designed according to the needs of a target group and can therefore be shaped differently for different customer groups. Specificity Conversions are better achieved when advertising messages are sent according to the wishes of the customers. Because BTL advertising strategies are highly targeted its Email Marketing List results are better in terms of conversions. A better return on investment advertising strategies through BTL communication channels have better coverage and can be easily executed tracked and controlled because they are adapted and aimed at very specific target groups. Over time however many dilemmas and discussions regarding these notions have arisen which is why today's specialists use more specific terms for each type of promotion. Also thanks to these hybrid means of communication the term and concept of TTL Through the line advertising appeared which combines ATL advertising with BTL. Disadvantages of BTL promotion To implement BTL marketing a huge volume of data is needed much more than in the case of ATL. You will have to invest in.
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