Post by account_disabled on Feb 18, 2024 2:13:28 GMT -5
For B2B, a relevant testimonial: is given by someone your prospect is already like is given by someone your prospect can reasonably see themselves being in 3-5 years is given by someone at a company similar to your prospect’s company is given by someone at a company admired by your prospect On the Unbounce home page, we see a great example of a relevant testimonial – one give by a person at a company most growing businesses admire: Social proof relevant testimonials But now let’s look at a little negative social proof.
Marie Forleo helps female micropreneurs become awesome. She’s amazeballs – I love Buy TG Database watching her videos – but her About page falls victim to some very liberal name-dropping comprised of photos of her with Sir Richard Branson, Tony Robbins, Russell Simons, Donna Karan and none other than Oprah… Social proof Freakin’ Oprah! Do you feel like you could hang with Oprah? I don’t! So what might such social proof actually prove to people beginning to learn about Marie Forleo? Surely that she’s got some influential friends and, as such, .
But also that she may be slightly out of touch with the average female micropreneur. It might be producing the opposite of the intended effect! Her social proof is beyond aspirational… Would it not make more sense for her to pepper in some photos of herself with female micropreneurs who are notably successful? QuickSprout does a good job of using relevant testimonials to create positive social proof: Social proof testimonials Help Scout also rocks some testimonials that not only tell a rich story quickly… but also come from likable people we can relate to: Social proof help scout So don’t drop massive names.
Marie Forleo helps female micropreneurs become awesome. She’s amazeballs – I love Buy TG Database watching her videos – but her About page falls victim to some very liberal name-dropping comprised of photos of her with Sir Richard Branson, Tony Robbins, Russell Simons, Donna Karan and none other than Oprah… Social proof Freakin’ Oprah! Do you feel like you could hang with Oprah? I don’t! So what might such social proof actually prove to people beginning to learn about Marie Forleo? Surely that she’s got some influential friends and, as such, .
But also that she may be slightly out of touch with the average female micropreneur. It might be producing the opposite of the intended effect! Her social proof is beyond aspirational… Would it not make more sense for her to pepper in some photos of herself with female micropreneurs who are notably successful? QuickSprout does a good job of using relevant testimonials to create positive social proof: Social proof testimonials Help Scout also rocks some testimonials that not only tell a rich story quickly… but also come from likable people we can relate to: Social proof help scout So don’t drop massive names.
