Post by account_disabled on Nov 23, 2023 1:56:12 GMT -5
As we have already highlighted in a previous article , one of the key elements of advertising, both online and "traditional", is audience targeting . It is essential, in fact, to know who you are addressing, what their characteristics are, whether the target is made up of multiple types of users, divided by age, interests, ways of living, etc. Identifying your target and its qualities will allow you to address future customers with the correct tone, the right words and a type of message built specifically around it. NB A single message for everyone is definitely not a good marketing strategy . This is why when building an advertising campaign it is important to know the targeting possibilities that are made available. Facebook allows two approaches to create what it calls target audiences : a "specific" and a "broad" one.
Thanks to specific targeting , you will be able to set precise parameters on which the system Phone Number List will base itself to find users to show your ads to, while broad targeting leaves these decisions in the hands of Facebook itself. Let's delve deeper into the characteristics of these two possibilities. Specific targeting With specific targeting you will be able to insert precise characteristics, based on which Facebook will find the best set of users to show your advert to. Parameters can be demographic targeting (1) , custom audiences (2) , and lookalike audiences (3) . Targeting based on parameters , of any type, will mean reducing the size of the audience, but, if done correctly, will allow you to address users who are more interested in your business, as part of the target audience.
Demographic targeting – You will be able to select specific characteristics of your audience. In particular, targeting will initially be based on users' location. You will be able to select from all the people who are in a specific place or geographical area, those who live there, those who have recently been there or those who travel to those locations. Alongside this, you can further refine the target group using detailed targeting , based on demographic characteristics, such as age and gender or the device used to connect, and much more. Users can be included or excluded from your target, making it more specific and more effective. It is important to pay attention to the specificity of the target: an overly specific target may be less effective than a broader one. Facebook's Ads Management tool allows you to keep this aspect under control, showing you the estimated size of your audience and the possible daily results that can be achieved.
Thanks to specific targeting , you will be able to set precise parameters on which the system Phone Number List will base itself to find users to show your ads to, while broad targeting leaves these decisions in the hands of Facebook itself. Let's delve deeper into the characteristics of these two possibilities. Specific targeting With specific targeting you will be able to insert precise characteristics, based on which Facebook will find the best set of users to show your advert to. Parameters can be demographic targeting (1) , custom audiences (2) , and lookalike audiences (3) . Targeting based on parameters , of any type, will mean reducing the size of the audience, but, if done correctly, will allow you to address users who are more interested in your business, as part of the target audience.
Demographic targeting – You will be able to select specific characteristics of your audience. In particular, targeting will initially be based on users' location. You will be able to select from all the people who are in a specific place or geographical area, those who live there, those who have recently been there or those who travel to those locations. Alongside this, you can further refine the target group using detailed targeting , based on demographic characteristics, such as age and gender or the device used to connect, and much more. Users can be included or excluded from your target, making it more specific and more effective. It is important to pay attention to the specificity of the target: an overly specific target may be less effective than a broader one. Facebook's Ads Management tool allows you to keep this aspect under control, showing you the estimated size of your audience and the possible daily results that can be achieved.
