Post by account_disabled on Dec 1, 2023 23:46:09 GMT -5
Try to imagine how effective instant content can be in a company blog: the customer asks for information by email and the next day finds his answer in the blog. What happened? That the customer feels at the center of attention, he understands that the company also cares about providing support to a potential customer. Someone will say: what if that customer doesn't buy anything? In that case, the blog will still have earned: additional, themed content a resource for other potential customers Instant content marketing on social media When I talked about the era of instant content, I mentioned Tim's Twitter customer support.
Everything has always happened in public form – and this is an excellent strategy for creating content on social media – and the only private message I exchanged with the company was limited to providing my mobile number. What can we learn with this lesson? That customer support on social media must be part of your content marketing strategy . Many companies are afraid of making Phone Number Data mistakes, of making mistakes, of making a problem with their services public. Let's get one thing clear: no one is perfect and when technology is involved, it is normal that something may not work. But even in other contexts, not everything can always work. In these cases, in my opinion, instant content marketing makes the customer understand the honesty and transparency of the company. Some time ago, Tim activated an unsolicited paid service for me.
Rather than calling to make a complaint, I preferred to send a tweet writing what happened and mentioning the official Tim account. It was a civil tweet, I wasn't railing or insulting anyone. In a few seconds - not minutes, it was really seconds - one of the operators with his account responded publicly to me and within a few minutes the problem was solved. How much has the company earned in the eyes of customers? And, above all, how much potential do social media have for the creation of instant content? The right tools for instant content marketing If SMEs wanted to dedicate themselves to publishing immediate content, how should they go about it? It is clear that the funds available are limited and paying a person to constantly monitor the blog and social profiles would entail high costs. But it is also true that the management of a company blog cannot be improvised and a professional blogger is an optimal solution .
Everything has always happened in public form – and this is an excellent strategy for creating content on social media – and the only private message I exchanged with the company was limited to providing my mobile number. What can we learn with this lesson? That customer support on social media must be part of your content marketing strategy . Many companies are afraid of making Phone Number Data mistakes, of making mistakes, of making a problem with their services public. Let's get one thing clear: no one is perfect and when technology is involved, it is normal that something may not work. But even in other contexts, not everything can always work. In these cases, in my opinion, instant content marketing makes the customer understand the honesty and transparency of the company. Some time ago, Tim activated an unsolicited paid service for me.
Rather than calling to make a complaint, I preferred to send a tweet writing what happened and mentioning the official Tim account. It was a civil tweet, I wasn't railing or insulting anyone. In a few seconds - not minutes, it was really seconds - one of the operators with his account responded publicly to me and within a few minutes the problem was solved. How much has the company earned in the eyes of customers? And, above all, how much potential do social media have for the creation of instant content? The right tools for instant content marketing If SMEs wanted to dedicate themselves to publishing immediate content, how should they go about it? It is clear that the funds available are limited and paying a person to constantly monitor the blog and social profiles would entail high costs. But it is also true that the management of a company blog cannot be improvised and a professional blogger is an optimal solution .
