Post by account_disabled on Dec 20, 2023 5:10:34 GMT -5
Having a blog where you can share valuable information with your audience can prove essential to your business. A blog is a great content marketing resource, and if you manage it correctly, the benefits can prove to be greater than expected. Have you ever wondered why you see all those companies creating content? Because, if done right, content marketing works . In fact, it's three times more effective than paid search for lead generation and your business's ROI. Content marketing vs paid search Content marketing vs paid search (Image source: Oracle) Kinsta also saw the same quality results when they doubled their volumes and focused on growing their site's organized traffic . Additionally, people are more likely to learn about your company or brand through content marketing. 68 % of Internet users spend time reading about brands and 80% appreciate learning about companies through personalized content.
This is probably the main reason why small businesses with blogs receive 126% more Buy Bulk SMS Service leads than non-content marketing businesses. Importance of Visual Content However, content marketing is not and should not be text only. Images form an important part of a marketing campaign . They have the power to attract and retain your audience. They have the power to improve the entire campaign and make it a long-term success. Why do you think this is so? Why are images important for a blog? According to a report published by Social Media Examiner, 38% of marketers say that blogging is the most important form of content for their business. Visual content comes in second place, as 37% of marketers admit that it is the most important part of their content marketing strategy. Furthermore, the same report states that 68% of marketers use blogging for marketing purposes, while 74% use graphics as a common type of content.
Overall, content marketing gets you six times higher conversion rates than other types of marketing. Commonly used content types Commonly Used Content Types (Data Source: Social Media Examiner) But we should also consider that people tend to retain only 10 percent of what they hear . However, if you combine written text with relevant images, 65% of this information is retained for three days. Impressive, right? The Featured Image When it comes to images on your blog, the thing you should start with is the featured image. This type of visual is even more important when publishing posts that rely primarily on textual information, without screenshots, graphs, diagrams and other types of images. Furthermore, the featured image is important if you are also involved in social media marketing. Why? Because this is the first thing a Facebook or Twitter user sees when you share a link. How to Add a Featured Image in WordPress? If you are blogging from a WordPress blog, and I imagine you are, things are pretty simple. Most of today's themes already come with this option.
This is probably the main reason why small businesses with blogs receive 126% more Buy Bulk SMS Service leads than non-content marketing businesses. Importance of Visual Content However, content marketing is not and should not be text only. Images form an important part of a marketing campaign . They have the power to attract and retain your audience. They have the power to improve the entire campaign and make it a long-term success. Why do you think this is so? Why are images important for a blog? According to a report published by Social Media Examiner, 38% of marketers say that blogging is the most important form of content for their business. Visual content comes in second place, as 37% of marketers admit that it is the most important part of their content marketing strategy. Furthermore, the same report states that 68% of marketers use blogging for marketing purposes, while 74% use graphics as a common type of content.
Overall, content marketing gets you six times higher conversion rates than other types of marketing. Commonly used content types Commonly Used Content Types (Data Source: Social Media Examiner) But we should also consider that people tend to retain only 10 percent of what they hear . However, if you combine written text with relevant images, 65% of this information is retained for three days. Impressive, right? The Featured Image When it comes to images on your blog, the thing you should start with is the featured image. This type of visual is even more important when publishing posts that rely primarily on textual information, without screenshots, graphs, diagrams and other types of images. Furthermore, the featured image is important if you are also involved in social media marketing. Why? Because this is the first thing a Facebook or Twitter user sees when you share a link. How to Add a Featured Image in WordPress? If you are blogging from a WordPress blog, and I imagine you are, things are pretty simple. Most of today's themes already come with this option.
